Custom Ink is Not A Threat to Your Screen Printing Shop
Down goes Fraizier! Wild news in the screen printing or screen print shop industry – this massive custom printing company is in the process of closing down production locations and laying off close to 500 of its employees. Custom Ink began 2 rounds of layoffs late last year targeting continued layoffs and closure of a production division by March 24th of this year according to The Washington Business Journal. We truly feel for those affected by the layoffs.
Bigger is not always better when it comes to Screen Printing.
Look, Custom Ink is dope for what it does, but that is not what being a screen print shop owner is all about. Custom Ink, no doubt, has its merits. They've got the scale, the solid infrastructure, and an online presence that's hard to ignore. But being a screen print shop owner is a different kind of ballgame.
Nimble Craftsmanship Over Corporate B.S.
In the world of screen printing, we're not just dealing with orders; we're crafting experiences. Your screen print shop, unlike the big dogs, is nimble. You're not bogged down by corporate bureaucracy or slowed by the machinery of a giant production line. Nah, you can pivot on the fly and let your clients know what’s up without having to run info up and down the flagpole.
Imagine a client walks in with a unique idea for a limited edition run that needs embroidery digitization. Can Custom Ink's algorithm adapt to the spontaneity and creativity of the moment? Probably not. But you can. Your shop thrives on the unexpected, turning impromptu ideas into vibrant prints, all with a touch of that personalized flair that only you and your screen printing shop can do.
Accessible and Personal: Beyond Button the Button Click
Sure, Custom Ink might offer a click-and-print solution. But here’s the deal: in your shop, accessibility is not just about a website button; it's about human connections. Your customers can walk through your doors, talk directly to you or your team, and witness the magic unfold.
There's a face to your service, a personable touch that goes beyond digital transactions. In an era of automated responses and faceless corporations, your screen print shop provides an intimate, human experience. It's about knowing your customers, understanding their vision, and creating a tangible piece of art that resonates with their uniqueness. The community vibe can’t be replicated with the big dogs. Check out this community involvement over at Screenprinting.com – it's what we're all about.
Custom Craftsmanship, Not Mass Production
Custom Ink may have the volume, but can they match the vibes and craftsmanship that defines your shop? Doubtful. Your screen print shop is where each print is a labor of love, not just a part of an assembly line. It’s where the meticulous process of selecting inks, perfecting color blends, and ensuring every detail aligns with the client's vision takes precedence over churning out generic prints. It actually means something.
All in all, your screen print shop is where the art of customization thrives. It's about tailoring each project to perfection, creating wearables that tell stories, evoke emotions, and stand out in a world saturated with mass-produced mediocrity.
So, while Custom Ink may have its place, your screen print shop is an embodiment of the craft. It's about being nimble, accessible, and having a genuine, human-centric approach that turns every print into a masterpiece.
Oh, you thought we were just talking about Custom Ink and its perils? Nah, we got something for the screen print shop owners too. We’re here to help you grow and scale your screen print shop. Our industry proven graphic designers go through a stringent process to become certified for embroidery digitization, color separation, DTF file prep and more. Our designer and dedicated client success team will give you the confidence you need to take a bite out of the market share and grow the way you envisioned it. Learn more.